The Traditional Wet Shave

More men than ever are indulging in a classic wet shave – it’s a decidedly masculine treatment that’s indulgent without feeling metrosexual. For a classic shave, look to London’s traditionally upmarket areas for an authentic treatment.

Gentleman’s Tonic in Mayfair offers a mix of old and new; handsome mahogany and leather mixed with state-of-the-art LCD screens showing anything from music channels to the sport.

Established in 2000, The Refinery, based in Kensington, uses its own brand of shaving products, specifically designed to give a smooth, relaxing shave. The friendly staff will even talk you through the procedure, giving advice on how to incorporate the treatments into your own routine.

Anyone visiting London is expected to make a trip to Harrods – but beneath the many floors of designer clothing lies a discreet gentleman’s barbers where you can experience a range of treatments. A former pub for well-heeled types, it’s perfect if you want a relaxing atmosphere teeming with a gentleman’s club feel to it.

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